This post is part of a series where we’ll be interviewing different creatives in order to get a sneak peak at their work and benefit from their experiences. Our guests will also share ideas, tips and advices on how to start a career in a specific area or a remote one in general.
Visit the Questions and Answers category to see more of this.
First of all, I’m a huge fan of Zapier. I’m a huge believer in the idea of automation and making computers do more work for us! Also, I want to thank Carlin for taking the time to respond to my questions and for all the feedback she shared with us:
Q: For people who do not know you, who is Carlin and what are you doing currently?
My name is Carlin Sack and I’m a senior product marketer at Zapier, a workflow automation tool that connects 1,500+ of the world’s most popular web tools. I work on messaging, product launches, co-marketing, email campaigns, marketing programs, go-to-market strategies and more as a part of my job. I specifically focus on marketing to Zapier’s 1,500+ integration partners, helping them to make the most of their Zapier integrations.
Q: What’s a normal day in the job of a Marketer?
In a normal day, I will get on video calls with various teammates from around the company, depending on the projects that I’m currently working on. I usually have several video calls a day.
I also spend a lot of time writing anything from internal strategy and planning documents to external messaging and copy.
Q: What are the challenges of a Marketer? Especially in a remote environment.
At a fast-growing startup like Zapier, marketers’ roles often can change a lot. That’s why it’s great to be flexible: you can take on new problems and learn new skills.
In a remote environment, it can sometimes be harder to have casual brainstorming sessions with teammates, but we do have three in-person offsites a year, which provide a great opportunity for that.
Q: For people who want to be a Marketer, can they learn it on their own? If so, do you have any recommendations where to start?
My recommendation would be to start with a strong background in business and learn how to be a great writer. Study at a university, if you can. If not, enroll in a marketing bootcamp or get a marketing certificate. Start your own marketing projects and build up your experience that way.
Q: I usually advice self taught software engineers to have their portfolio of side projects. This helps them get their foot in the industry. What’s the portfolio of a self taught Marketer in your opinion? How can they show their skills to future employers?
Yes, a portfolio for a marketer is a great idea. Your portfolio can include links to writing samples, websites you’ve worked on, specific campaigns you’ve launched, and more.
Q: Do you think that remote working is the future? Is it for everyone?
Yes, I do think that remote working is the future of work. It’s a plus for employees because it cuts down on commute times and allows for flexibility, while also benefitting employers because they get to hire the best talent from around the world. That said, remote work certainly isn’t for everyone and that’s okay!
Q: What are the challenges of working remotely for you? And what are your advices to overcome these challenges?
When you’re working remotely, it’s hard at first to establish your own routines and establish boundaries between home and work. Give yourself time to figure out what works best for you then make yourself stick to your routine. Take plenty of breaks and make sure to stick to your schedule.
Q: Do you have a daily routine to stay organized or perform better your job?
Yes, I start and end the work day at roughly the same time every day. I start every day by planning out my “must do” tasks for the day and preparing for any upcoming meetings. Then I spend the afternoon on the tasks that are less important/urgent and take care of any follow-ups from the day’s meetings.
Q: What do people need to know before applying to a marketer position at Zapier?
Check out Zapier’s website and get to know our product before applying for any role!
That’s it dear future marketers and remote workers. I hope this was inspirational and informative for you!